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Regional wireless phentermine online consultation and cable companies are likely to get in the game. And there may be some wild card entries from retailers, entrepreneurs and wireless device makers. "This auction is big and robust enough to create all kinds of opportunities," says Amol Sarva, chief executive of New York City based mobile start up, txtbl. The auction kicks off on Jan. 24. The FCC's blind bidding process means the public won't know the auction's winner or winners until February or March. Anti collusion rules forbid bidders from talking with one another. Insiders describe the process as a game of chess or musical chairs. The hottest competition is for the "C block" of spectrum, located in the low end of the spectrum. Radio signals in the 700 megahertz portion of the spectrum can penetrate much further than those in higher bands, which translates into better reception for consumers and lower infrastructure costs for operators. (Televisions, which currently receive signals in the 700 Mhz band, for instance, get reception in basements, while cellphones rarely can.) The C block is also attractive because it could provide national coverage and is open to virtually any kind of use. Its owner could become a new mobile operator. The C block has international potential as well, as this same band is opening up around the world for wireless broadband services. That kind of potential has analysts predicting that the C block could sell for as much as $10 billion to $15 billion. Google's role in the auctions has attracted considerable attention and puzzlement. Google has asked the FCC to affirm that the spectrum could be used for "non traditional" uses although exactly what that means is a mystery, AT&T Chief Executive Randall Stephenson said in an interview with Forbes' Quentin Hardy. Analysts are also trying to predict whether Google would become a mobile operator itself. All Google has said is that it favors an open system that would offer consumers the freedom to use whatever wireless networks, devices and services they choose, at competitive prices. Simply publicizing its involvement should help achieve Google's goal of liberalizing the wireless industry, points out Sarva. Verizon also has had some surprises for the industry recently. Last week, Verizon declared it would open its network to outside devices and programs and eventually adopt a new mobile technology standard likely to be shared by other phentermine online consultation. "Verizon's timing was clearly intended to take wind out of Google's plans," says Scott Ellison, vice president of mobile and wireless communications at market research firm IDC. "It says to the FCC, 'There's no need for intervention the market is working!' " When Google promotes itself as different, Verizon can counter by saying it is "partially different," Ellison adds. Verizon goes into the spectrum auction currently owning the least amount of spectrum of the three big phentermine online consultation. AT&T acquired 12 Mhz of spectrum from telecommunications firm Aloha Partners in October, for which it paid $2.5 billion. Sprint Nextel (nyse: S news ... phentermine online consultation