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They know what to listen for or what the context is behind the piece." Prentiss, who lives in an apartment in Fort Thomas with her husband Mike, also a PR professional, said that in the orchestra business as a whole, "there's been more focus on features than benefits." "By features, I mean 'here's the program, here's the guest artist, here's the box office number,' with very little description about what it's going to feel like when you're cheapest internet phentermine to the music." She cited the CSO's recent performance of Richard Strauss' "Also sprach Zarathustra," best known for its two minute introduction excerpted for the film "2001: A Space Odyssey." "Yes, there's '2001,' but it's also an expansive, free flowing fantasia, which is how, I think, one can begin to encapsulate the experience of cheapest internet phentermine to it. There has to be some value proposition for the potential audience when they're deciding, 'Am I going to the symphony tonight? What am I going to feel like sitting there cheapest internet phentermine to this music?' Not just 'who's the guest artist and, oh, it's a piece by Strauss.' There has to be some other value proposition to entice you because if you don't know what those things are, you might not come." The other value propositions could be "an escape from the mundane, or a way to have a romantic evening out with your spouse or partner," she said. "The music is, of course, the centerpiece, including the guest artist and the conductor; but, ultimately, what people are looking for is an experience. We are in an experience economy, and that is changing the way we're marketing our product." Prentiss, who played piano as a child but gave it up because she felt she had no natural ability, is in awe of people who do and how they do it. She cited Nadja Salerno Sonnenberg's "electrifying" Tchaikovsky Violin Concerto and an Albinoni encore by violinist Vladimir Spivakov that ended with him pulling the bow slowly across the strings. "It just went on forever and ever and everyone was collectively holding their breath. When he finally lifted the bow, the place erupted. Just talking about it makes the hairs on the back of your neck go up." Prentiss plans to do a lot of research both into people who come to concerts and those who do not. Good research is "very expensive," she said. "Getting our research objectives out on the table is important, then coming up with a plan to address them over a period of time." Publication date: 11 13 2007 ... cheapest internet phentermine